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《中国企业进出口商品》指南
《中国企业进出口商品指南》(以下简称指南)是经国家新闻出版署批准,由中国经贸出版社和中国企业进出口商品编辑部共同编辑出版的出口贸易大型工具书。《指南》自创刊以来,一直以其出版机构的权威性、产品信息的完备性和编辑工作的系统性而备受赞誉,在业界,《指南》又享有“外贸企业家的案头书”之称。
《指南》按照严谨的行业规范和普遍的查阅方式进行划分和编排,内容丰富、结构严密。它涵括了全国各企业最新的企业名称、地址、电话、传真、网址、邮箱、法定代表人、负责人、主要产品介绍等多方面的贸易实用信息,而即将推出的2006年最新版本更特别增加了实物图片的展示部分,务求《指南》更具实用性和观赏性。
为全面宣传《指南》,该书发行部门充分利用其在传媒渠道和发行网络上的优势,采取书籍、光盘与网络相结合的推广手段,使《指南》所传递的信息辐射全球,直达贸易往来国,覆盖买方市场。根据历年参与企业反馈信息来看,《指南》堪称企业开拓市场,寻找商机的绝佳途径。
在《指南》以“地面部队”形式全面实现渠道覆盖的同时,作为其兄弟媒介的大型外贸网站—中国企业出口贸易网(http://www.cectrade.com),也将紧密配合《指南》的推广方案,利用同样全面的信息库、同样广阔的宣传面并发挥电子传媒便利、及时的传播优势,致力于成为企业抢占先机、占领市场的“空降兵”。
我们真诚希望《指南》及相关推广载体能为您充分利用外资,扩大出口和开拓国际市场提供良机并架起成功的桥梁。本《指南》的编辑出版工作得到全国各省、市有关单位的大力支持和协助,在此谨表谢意。由于参与企业众多、信息庞杂,疏漏之处在所难免,敬请来函来电指正,多提宝贵意见。
“China Enterprise & Export Commodities Guide”(it will be
referred to as Guide) is a large-scaled export trade reference
book which is edited and published by Chinese Economic Trade
Publishing House and China Enterprise & Export Commodities Guide
Editing Department. It has authoritic, systemic and pratical
properties. Since the foundation, we have achieved a good share
of international market, “Guide” has obtained the title of
Foreign Trade Entrepreneurs Desk Book.
“Guide” divides and layouts according to precise trade
standard and common read habits, comprehensive content, compact
construction. This book had collected the latest information of
enterprises all over the country, include such information as
enterprise name, address, telephone number, fax number, Web
site, E-mail, Legal person, manager, introduction to main
products, etc., will is almost ready to launch the newest
edition in 2006, especially add the photograph to stress
practicality and beauty.
To wide advertisement, our issue department takes advantage of
the channel of disseminator and issue network and adopts the
methods of conjunction of book, laser disk and networks to
propaganda for the enterprises by means of three for one, all
these information will very when these businessmen are
developing market, looking for commer cial chances, negotiating
and cooperation.
“Guide” not only has channel of disseminator, but also has
large website http://www.cectrade.com, we also make use of the
same general information and widely exploitation, and take
advantage of its convenient and timely media predominance. We
think all these in order to take the preemptive opportunities
and maintaining the market for chinese enterprise.
We sincerely hope this”Guide” can help you use up foreign
capital, enlarge export, develop international market, provide
you with real channels, build up success bridge. During the
publication of this “Guide”, we get many support and cooperation
from alt of units in all provinces and cities all over the
country, many thanks to them, because there are so many
enterprises involved, and the editing period is relatively
short, so it is inevitable that it exsisted a lot of mistakes
and leakage, we hope they would be pointed out by your mail and
communication, your suggestion will be very appreciated by us!
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